On September 9, 2022, three authorities including the Cyberspace Administration of China ("CAC") jointly issued the Administrative Provisions on Internet Pop-up Push Services (the "Provisions"), with effect on September 30, 2022.

According to the Provisions, internet pop-up push service providers should perform the primary responsibility for management of information content, and establish and improve management systems such as content review, ecological governance, data security, personal information protection, and protection of minors. The Provisions emphasize that internet pop-up push service providers should comply with nine specific requirements: optimizing push content ecosystem, strengthening management of internet information service qualifications, regulating news push, scientifically setting the proportion of push content, improving the review process of push content, enhancing the protection of users' rights, setting reasonable algorithm, standardizing advertising push, and eliminating malicious attraction of traffic. Specifically, the Provisions state that, it is prohibited to push news information through pop-up windows without obtaining the permission to provide internet news information service.

(Source: Cyberspace Administration of China)