The State Administration for Market Regulation ("SAMR") recently issued the Measures for the Supervision and Administration of Online Transactions (the "Measures") for implementation from May 1, 2021.

The Measures consist of 56 articles in five chapters, including general provisions, online transaction operators, supervision and administration, legal liability, and supplementary provisions. Regarding the protection of consumers' rights and interests, the Measures require that operators shall not make tied sale as an option for a consumer's consent by default, or set the option adopted by a consumer in a previous transaction as his or her default option; operators providing automatic extension or renewal service shall give a notice to the consumers in an obvious way and allow them to make independent choice before they accept the service and five days prior to such extension or renewal respectively. Moreover, the Measures set out clear provisions on such key issues as the registration of online operation entity, the regulation of new business forms, the primary responsibility of platform operators and personal information protection.

(Source: State Administration for Market Regulation)