At 2:00 p.m. on May 29^th, 2015, W&B hosted the May China Law Salon, entitled “Influence of the New Trademark Law on Enterprise Trademark Management”, on the 17^th Floor of the Wenxin United Press Tower. Representatives from well-known domestic and foreign companies and their China subsidiaries attended the Salon, where they discussed this hot-button trademark law topic with W&B attorney Liming Zhang.

After brief opening remarks by W&B partner Jean Yang, attorney Liming Zhang first provided a brief summary of issues arising under the new Trademark Law such as trademark management, enforcement, formulation, and the granting of rights. Based on the Trademark Law and its implementing regulations along with specific case examples and trademark practices, he then elaborated on issues of great concern for the industry including whether trademark applications will become more convenient, whether malicious cyber-squatting can be more effectively regulated, whether trademark administrative and judicial protection will become more robust in the future, changes in trademark management policies, etc.

　　It has been nearly a year since the new Trademark Law came into implementation, and hot-button issues of great concern from various fields have gradually shifted to more specific and detailed practical matters. At the May China Law Salon, W&B analyzed and forecast new trends in enterprise trademark management for clients using a summary of past cases and a systematic analysis of relevant legal provisions. W&B also provided legal advice that is useful for the enforcement of clients’ legitimate rights and interests.

Appendix: Liming Zhang Personal Profile

Attorney at Law, Patent Attorney and Trademark Agent

 Mr. Zhang is a partner at Watson & Band. He graduated from the East China University of Science and Technology with a Bachelor’s Degree of Engineering, and later graduated from the East China University of Political Science and Law with a Master’s Degree in Law. He joined Watson & Band in 2001, and has been working in the field of intellectual property services for many years. He is skilled in providing legal opinions in the fields of patent, trademark and other intellectual property. In 2012 an administrative lawsuit concerning the formulation of a trademark right in which he successfully represented his client was selected by the famous British magazine Manage IP as one of the Top 10 Global IP Rights Cases.

 Mr. Zhang possesses profound theoretical understanding and strong research abilities. He has published a number of professional papers in several industry publications, and has been invited to deliver a number of lectures on IP rights-related topics. He was invited by the Inns of Court of the Shanghai Lawyers Association and the Lawyers’ Working Committee of the Shanghai Xuhui District to provide IP service training as a lecturer for attorney colleagues.

 Mr. Zhang is a member of the Shanghai Bar Association and the All-China Patent Agents Association. He also serves as Deputy Director of the Professional Board of the Shanghai Trademark Association.