On March 31^st, 2017, the third installment of the 2017 China Law Salon lecture series, entitled Companies and IPR—A Discussion of Company IP Management in the Age of Innovation, was held in W&B’s offices. The speaker was W&B Executive Partner Jean Yang.

Ms. Yang’s lecture was divided into three parts - the current status quo and the need for company IP management; regulation and institution-building for company IP management; and the implementation of company-wide IPR standards.

Under current conditions, IPR management can serve as an important propellant for business development. Ms. Yang analyzed patent application and maintenance, trademarks, software copyrights and other issues from a company point of view, and she thoroughly analyzed certain hot-button issues such as the maximization of IPR value. Her lecture also covered the interpretation of the significance of company IP management as well as steps necessary for implementing company IP standards.

Ms. Yang utilized her rich experience and excellent speaking abilities to introduce topics relevant to IP management for businesses. After the lecture, representatives from companies and law firms discussed the implementation of IP standards and other issues with Ms. Yang.